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The brief
Create a sassy visual identity that fuels feminine empowerment and expression. The look needs to be strong and sexy - think, ’I can lift weights but I do it in heels’.
Phoenix is a boutique Pole Fitness Studio in Sussex, providing a range of classes from beautiful flow to strength-based tricks and creative choreography. Pole fitness provides a full body workout that improves strength, flexibility and endurance. At Phoenix their purpose is to showcase the art and athleticism of pole dancing and to empower students to find their inner strength.
The key project deliverable is a new, responsive website with booking system. The visual identity also needs to lend itself to impactful studio signage and printed marketing materials.
if you obey all the rules,
you miss all the fun...
What we did
Phoenix Pole Studios came to life in green and gold, infused with fire and glitter - striking features to embody the essence of feminine strength. The visual identity is vibrant, unapologetic and powerful, creating a perfect platform to showcase and celebrate the fierce individuality and artistry of pole athletes.
Our intention was to reflect strength with elegance, movement with intention and femininity with fearless energy.
What we love most about this visual identity
The balance of power and beauty. Phoenix showcases femininity not as softness but as a dynamic force. It celebrates movement, confidence and unapologetic self-expression.
