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A white background with a few lines on it

The brief

Create a bold and colourful visual identity for a new range of plant pots to be sold in the UK and US markets.


ZEST is a mid-range product, primarily aimed at home starters. The brand needs the scope and flexibility to be used both online and in varied print formats such as catalogues and product displays.


A magazine is open to a page with a picture of a potted plant.
A display of blue and yellow pots on a shelf.
A tag that says zest pots on it

What we did

Drawing on citrus fruits for inspiration we developed a vibrant and eye catching colour palette. With clever use of white space, the dynamic logo features the segments found in these fruits. We paired the segments with a ‘citrus spray’, to create a flexible and recognisable graphic device.


What we love most about this visual identity

The logo works beautifully in both colour and reverse!